Alpha: Made in Michigan

18 Apr

At the IDEA: Detroit conference, near the doors, was a table stacked with literature boasting “MAKE it HERE,” filled with reasons for setting up shop in the mitten. They are the same reasons our city can’t stop discussing Chrysler’s “Imported from Detroit” Commercial. The welcoming address of the conference referenced the commercial, spoken hand-in-hand with the expressions of awe over “inspiring, electrifying, nourishing” ideas from the region.

Dale Dougherty, of Make Magazine fame, noted that he was not a Michigan native, but he chooses to host a Maker Faire here because of the area’s compelling nature, naming Henry Ford the original tinkerer. “You have manufacturing in your blood,” he explained. It was tough to argue with him, especially after an elaborate technological explanation of the 2011 North American Car of the Year, the Chevy Volt. Throughout the different presentations, it was clear southeastern Michigan offers opportunities and a mindset like no place else. Regional residents carry strong local pride, including a couple of innovators featured at the conference. Travis Wright and Philip Lauri are planning a college tour to tell students about the value of this great city, explaining why they should “Do it in Detroit .”

At Alpha, we love hearing echoes of the reasons to be here in Metro Detroit, but we don’t need to be convinced by pamphlets or fancy presentations. These reasons are what have kept Alpha here for over 50 years. Innovations come from Michigan, and we are proud to offer products that do too.

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