Archive | April, 2011

Alpha’s Got a Greener Point of View

22 Apr

Turn off the lights when you’re not in a room. Take a quick shower, not a bath. Recycle your junk mail. We all know we can make a difference and save resources by making little changes day to day.

There aren’t really quick tips to running 125,000 sq. feet of facilities greener. But, Alpha is not about quick fixes, we have a serious commitment to our environment and planet.

One thing we’ve done is change the lighting systems in our manufacturing facility, switching from 400W High-Intensity Discharge bulbs to T5 High-Output bulbs. If you’re wondering what that means, it translates into an energy savings of 50% while giving off twice the light. But that’s just the beginning of our story.

That’s why we’ve rolled out our new environmental page, so you can learn about how we innovate and update our business to do our part in saving the planet. From recycling materials to changing our processes and work habits, Alpha has been working hard for the little blue ball in our solar system we call home.

Happy Earth Day.

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Alpha: Made in Michigan

18 Apr

At the IDEA: Detroit conference, near the doors, was a table stacked with literature boasting “MAKE it HERE,” filled with reasons for setting up shop in the mitten. They are the same reasons our city can’t stop discussing Chrysler’s “Imported from Detroit” Commercial. The welcoming address of the conference referenced the commercial, spoken hand-in-hand with the expressions of awe over “inspiring, electrifying, nourishing” ideas from the region.

Dale Dougherty, of Make Magazine fame, noted that he was not a Michigan native, but he chooses to host a Maker Faire here because of the area’s compelling nature, naming Henry Ford the original tinkerer. “You have manufacturing in your blood,” he explained. It was tough to argue with him, especially after an elaborate technological explanation of the 2011 North American Car of the Year, the Chevy Volt. Throughout the different presentations, it was clear southeastern Michigan offers opportunities and a mindset like no place else. Regional residents carry strong local pride, including a couple of innovators featured at the conference. Travis Wright and Philip Lauri are planning a college tour to tell students about the value of this great city, explaining why they should “Do it in Detroit .”

At Alpha, we love hearing echoes of the reasons to be here in Metro Detroit, but we don’t need to be convinced by pamphlets or fancy presentations. These reasons are what have kept Alpha here for over 50 years. Innovations come from Michigan, and we are proud to offer products that do too.

:Detroit Gets the IDEA

13 Apr

Advocates of innovation, Alpha excitedly attended IDEA: Detroit a few weeks ago. The day was a mashing together of striking thinkers and ideas from southeastern Michigan, as well as from around the country.

“Tinkerers” at heart, we were intrigued by the inventions of Dale Dougherty and Make Magazine, and excited that Maker Faire will be coming to our own backyard (The Henry Ford) this summer. Wello grabbed our attention with more than just its name, offering the WaterWheel as an inspiring solution to water transportation challenges throughout the world. Chevrolet wowed us with the inner workings of the new Chevy Volt, while Ford impressed us with its simple yet inspired “ask the audience” customer involvement. IDEA left us with no shortage of inspiration.

Check the links to these ingenious presenters for now, and shortly we’ll let you in on a few of Alpha’s own ideas that arose from the conference.

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