This is What We Do.

9 Feb

It’s what we are talking about in this town:

Did you see that Chrysler commercial?

The “Imported From Detroit” ad has rallied supporters worldwide around our city, its story, its people.

Reinvention, a living reality Detroit has become famous for,  is a clearly featured theme of the ad and its focus on Detroit as a gritty hardworking city– highlighting our region’s trip to “hell and back.”

The most important and moving aspect of the ad was its focus on Detroit’s talent. It paints a picture of Detroit through its dedicated citizens.  The stalwart Detroiters you see embellishing the cityscape aren’t make believe. They are a real part of our community, our mission.

Chrysler invested in the two minute, longest-ever SuperBowl ad of course with the intention of selling vehicles. What they ended up doing was telling our story of determination to upwards of 100 million people.  And we are proud.

This is the Motor City. This is what we do.


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