Times, They Are A-Changin’

29 Jul

Times, they are a-changin’.   

And boy, do they change a whole lot faster than back in 1964, when Bob Dylan first sang those words.  Over the last few years Alpha’s been busy changing, too, both keeping up with the world and anticipating the next step.  We’ve been honing our skills and expanding our industries and capabilities, developing more adaptability and versatility.  In short, we’re the leanest, meanest engineering and manufacturing machine we’ve ever been.   

And as of today, Alpha’s got a brand new face for all of this: alphausa.com.   

The alphausa.com home page, with one of several "hero shots"


Yes, that’s the same address as before, but names can be deceiving.  For the last several months, the team at Alpha has been working day and night to get our old site renovated.  In that way, it’s just like the company; we’re still Alpha after all these years, but our substance has changed.  It’s not just about stamping anymore; it’s about diversity and dynamism.  New tooling machines enable Alpha to craft prototypes and small-run orders with a quick turnover rate and to engineer solutions for a broader range of industries than ever before.  Alpha-patented products like the TurnAnut™ are finding applications in everything from major steel structures to military vehicles.  To reflect those changes in Alpha, we needed a digital face to correspond, something curious folk anywhere could see for themselves.   

Alphausa.com is that new face, and it isn’t just pretty (though it is, very).  Keeping with Alpha’s themes of dynamism and versatility, the website incorporates almost fifty pages of brand new material.  On it, you’ll find our “hero shots,” spotlighting Alpha employees—just a few of the proud, dedicated stalwarts that make this company what it is.  You’ll find product info and information about how Alpha serves various industries like the Military and Green Energy.  Looking for a sample of our Load Indicating Fasteners?  Check out the Products pages.  Wondering where Alpha’s been over the years?  Check out the Company History page, in the About Us section.   

And this is just the beginning.  As dynamic as Alpha is, we will keep our site changing on a regular basis, outfitting it with the latest news and information.  There’ll be short term changes as we finalize the finishing touches, and there’ll be longer term changes as things continue to develop within the company and in the world.   

For now, go feast.  And for the adventurous, I dare you to find a mention of Alphatraz.   

Thanks to everybody who helped put alphausa.com together, from our web designer, Peter Schade (of Schade Design) and developer, Pierre Maldonado, to everyone else at Alpha who lent their questions, thoughts, eyes and brains to the project.  Thanks to you, Alpha’s got a brand new face.


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