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	<title>NextGenAlpha</title>
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	<description>Conceptualization has 7 syllables, Innovation has 4. It’s what we do, even if we can’t say it 5 times fast.</description>
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		<item>
		<title>Alpha’s Got a Greener Point of View</title>
		<link>http://nextgenalpha.wordpress.com/2011/04/22/alpha%e2%80%99s-got-a-greener-point-of-view/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/04/22/alpha%e2%80%99s-got-a-greener-point-of-view/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 14:00:44 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[adaptation]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[good]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[involvement]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[earth day]]></category>
		<category><![CDATA[environmental responsibility]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[lightbulbs]]></category>
		<category><![CDATA[little blue ball]]></category>
		<category><![CDATA[saving resources]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[updates]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=555</guid>
		<description><![CDATA[Turn off the lights when you’re not in a room. Take a quick shower, not a bath. Recycle your junk mail. We all know we can make a difference and save resources by making little changes day to day. There aren’t really quick tips to running 125,000 sq. feet of facilities greener. But, Alpha is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=555&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Turn off the lights when you’re not in a room. Take a quick shower, not a bath. Recycle your junk mail. We all know we can make a difference and save resources by <a href="http://www.whitehouse.gov/issues/energy-and-environment/new-foundation/going-green" target="_blank">making little changes day to day</a>.</p>
<p>There aren’t really quick tips to running 125,000 sq. feet of facilities greener. But, Alpha is not about quick fixes, we have a serious commitment to our environment and planet.</p>
<p>One thing we’ve done is change the lightning systems in our manufacturing facility, switching from 400W High-Intensity Discharge bulbs to T5 High-Output bulbs. If you’re wondering what that means, it translates into an energy savings of 50% while giving off twice the light. But that’s just the beginning of our story.</p>
<p>That’s why we’ve rolled out our new <span style="text-decoration:underline;"><a href="http://www.alphausa.com/environmental-responsibility.html" target="_blank">environmental page</a></span>, so you can learn about how we innovate and update our business to do our part in saving the planet. From recycling materials to changing our processes and work habits, Alpha has been working hard for the <a href="http://www.nasa.gov/mission_pages/cassini/multimedia/pia08324.html" target="_blank">little blue ball</a> in our solar system we call home.</p>
<p><a href="http://nextgenalpha.files.wordpress.com/2011/04/enviro-screenshot21.png"><img class="aligncenter size-full wp-image-562" title="enviro screenshot2" src="http://nextgenalpha.files.wordpress.com/2011/04/enviro-screenshot21.png?w=490" alt=""   /></a></p>
<p>Happy Earth Day.</p>
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			<media:title type="html">alphalissa</media:title>
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		<title>Alpha: Made in Michigan</title>
		<link>http://nextgenalpha.wordpress.com/2011/04/18/alpha-made-in-michigan/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/04/18/alpha-made-in-michigan/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 14:50:26 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[detroit]]></category>
		<category><![CDATA[good]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[involvement]]></category>
		<category><![CDATA[michigan]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Crain's Detroit]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA["This is What We Do."]]></category>
		<category><![CDATA[Imported From Detroit]]></category>
		<category><![CDATA[IDEA:Detroit]]></category>
		<category><![CDATA[Make Magazine]]></category>
		<category><![CDATA[Chevy Volt]]></category>
		<category><![CDATA[Dale Dougherty]]></category>
		<category><![CDATA[Henry Ford]]></category>
		<category><![CDATA[tinkering]]></category>
		<category><![CDATA[2011 North American Car of the Year]]></category>
		<category><![CDATA[Travis Wright]]></category>
		<category><![CDATA[Philip Lauri]]></category>
		<category><![CDATA[Do it in Detroit]]></category>
		<category><![CDATA[Metro Detroit]]></category>
		<category><![CDATA[MI]]></category>
		<category><![CDATA[the mitten]]></category>
		<category><![CDATA[Make it Here]]></category>
		<category><![CDATA[Local]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=546</guid>
		<description><![CDATA[At the IDEA: Detroit conference, near the doors, was a table stacked with literature boasting “MAKE it HERE,” filled with reasons for setting up shop in the mitten. They are the same reasons our city can’t stop discussing Chrysler’s “Imported from Detroit” Commercial. The welcoming address of the conference referenced the commercial, spoken hand-in-hand with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=546&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>At the <em>IDEA: Detroit</em> conference, near the doors, was a table stacked with literature boasting <a href="http://www.detroitmakeithere.com/" target="_blank">“MAKE it HERE,”</a> filled with reasons for setting up shop in the <a href="http://blog.munrohouse.com/2010/04/map-of-michigan-looks-like-mitten.html" target="_blank">mitten</a>. They are the same reasons our city can’t stop discussing Chrysler’s “<a href="http://nextgenalpha.wordpress.com/2011/02/09/this-is-what-we-do/" target="_blank">Imported from Detroit</a>” Commercial. The welcoming address of the conference referenced the commercial, spoken hand-in-hand with the expressions of awe over “inspiring, electrifying, nourishing” ideas from the region.</p>
<p>Dale Dougherty, of Make Magazine fame, noted that he was not a Michigan native, but he chooses to host a <a href="http://www.thehenryford.org/events/makerFaire.aspx?gclid=CIafuIjGnKgCFUMUKgodFWRiIQ" target="_blank">Maker Faire</a> here because of the area’s compelling nature, naming Henry Ford the <em>original tinkerer</em>. “You have manufacturing in your blood,” he explained. It was tough to argue with him, especially after an elaborate technological explanation of the <a href="http://www.northamericancaroftheyear.org/" target="_blank">2011 North American Car of the Year</a>, the Chevy Volt. Throughout the different presentations, it was clear southeastern Michigan offers opportunities and a mindset like no place else. Regional residents carry strong local pride, including a couple of innovators featured at the conference. Travis Wright and Philip Lauri are planning a college tour to tell students about the value of this great city, explaining why they should “<a href="http://www.crainsdetroit.com/article/20110403/FREE/304039946/population-idea-8216-do-it-in-detroit-outreach-campaign-targeting" target="_blank">Do it in Detroit </a>.”</p>
<p>At Alpha, we love hearing echoes of the reasons to be here in Metro Detroit, but we don’t need to be convinced by pamphlets or fancy presentations. These reasons are what have kept Alpha here for <a href="http://www.alphausa.com/company-history.html" target="_blank">over 50 years</a>. Innovations come from Michigan, and we are proud to offer products that do too.</p>
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		<item>
		<title>:Detroit Gets the IDEA</title>
		<link>http://nextgenalpha.wordpress.com/2011/04/13/detroit-gets-the-idea/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/04/13/detroit-gets-the-idea/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 15:00:44 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[adaptation]]></category>
		<category><![CDATA[detroit]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[michigan]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Chevy Volt]]></category>
		<category><![CDATA[College for Creative Studies]]></category>
		<category><![CDATA[Crain's Detroit]]></category>
		<category><![CDATA[Dale Doughtery]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[IDEA:Detroit]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Make Magazine]]></category>
		<category><![CDATA[The Henry Ford]]></category>
		<category><![CDATA[Wello]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=538</guid>
		<description><![CDATA[Advocates of innovation, Alpha excitedly attended IDEA: Detroit a few weeks ago. The day was a mashing together of striking thinkers and ideas from southeastern Michigan, as well as from around the country. “Tinkerers” at heart, we were intrigued by the inventions of Dale Dougherty and Make Magazine, and excited that Maker Faire will be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=538&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Advocates of innovation, Alpha excitedly attended <em><a href="http://www.crainsdetroit.com/assets/pdf/11IDEAagenda.pdf" target="_blank">IDEA: Detroit</a></em> a few weeks ago. The day was a mashing together of striking thinkers and ideas from southeastern Michigan, as well as from around the country.</p>
<p>“Tinkerers” at heart, we were intrigued by the inventions of Dale Dougherty and Make Magazine, and excited that <a href="http://makerfaire.com/detroit/2011/" target="_blank">Maker Faire</a> will be coming to our own backyard (<span style="text-decoration:underline;"><a href="http://www.thehenryford.org/" target="_blank">The Henry Ford</a></span>) this summer. Wello grabbed our attention with more than just its name, offering the <a href="http://wellowater.org/">WaterWheel</a> as an inspiring solution to water transportation challenges throughout the world. Chevrolet wowed us with the inner workings of the new <a href="http://www.chevrolet.com/volt/?seo=goo_|_2008_Chevy_Retention_|_IMG_Chevy_Volt_|_Volt_HV_|_volt&amp;utm_source=Google&amp;utm_medium=cpc&amp;utm_campaign=Retention-Chevy-IMG_Chevy_Volt&amp;utm_content=Search&amp;utm_term=volt" target="_blank">Chevy Volt</a>, while <a href="http://www.teamdetroit.com/work/fiesta/" target="_blank">Ford</a> impressed us with its simple yet inspired “ask the audience” customer involvement. IDEA left us with no shortage of inspiration.</p>
<p>Check the links to these ingenious presenters for now, and shortly we’ll let you in on a few of Alpha’s <em>own</em> ideas that arose from the conference.</p>
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			<media:title type="html">alphalissa</media:title>
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		<title>Return to Service</title>
		<link>http://nextgenalpha.wordpress.com/2011/03/14/return-to-service/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/03/14/return-to-service/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 15:03:50 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[challenges]]></category>
		<category><![CDATA[good]]></category>
		<category><![CDATA[involvement]]></category>
		<category><![CDATA[Livonia Rotary]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA["We got your back Jack"]]></category>
		<category><![CDATA[Heart of the Hero]]></category>
		<category><![CDATA[Jack Barguhusen]]></category>
		<category><![CDATA[Livonia AM Rotary]]></category>
		<category><![CDATA[Marine]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=533</guid>
		<description><![CDATA[In December, you read about Jack Barghusen, the injured Marine from Wisconsin. On January 7th, Jack received the Heart of the Hero Award at his home. The package included three pages full of signatures, included were those of Rotarians, Alpha employees and other Livonia residents all signing to show their appreciation. Other efforts were made [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=533&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In December, you read about <a href="http://nextgenalpha.wordpress.com/2010/12/14/heart-of-the-hero/" target="_blank">Jack Barghusen</a>, the injured Marine from Wisconsin.</p>
<p>On January 7<sup>th</sup>, Jack received the Heart of the Hero Award at his home. The package included three pages full of signatures, included were those of Rotarians, Alpha employees and other Livonia residents all signing to show their appreciation.</p>
<p>Other efforts were made to show appreciation for Jack and our troops. Friends and family put together the <a href="http://algonquin.patch.com/articles/area-family-raises-money-for-wounded-marine" target="_blank">“We Got Your Back Jack” Fundraiser</a> to raise money to help with his recovery and rehabilitation.</p>
<p>Jack has since returned to his unit for limited service.</p>
<p>&nbsp;</p>
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		<title>ster•e•o•li•thog•ra•phy</title>
		<link>http://nextgenalpha.wordpress.com/2011/03/07/ster%e2%80%a2e%e2%80%a2o%e2%80%a2li%e2%80%a2thog%e2%80%a2ra%e2%80%a2phy/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/03/07/ster%e2%80%a2e%e2%80%a2o%e2%80%a2li%e2%80%a2thog%e2%80%a2ra%e2%80%a2phy/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 16:03:48 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[@ Alpha]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[3D printing]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[Jetsons]]></category>
		<category><![CDATA[photopolymer]]></category>
		<category><![CDATA[rapid prototyping]]></category>
		<category><![CDATA[Resident Genius (RG)]]></category>
		<category><![CDATA[SLA]]></category>
		<category><![CDATA[stereolithography]]></category>
		<category><![CDATA[Stew]]></category>
		<category><![CDATA[There's an app for that.]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=528</guid>
		<description><![CDATA[If you are an engineer, you likely know what stereolithography (SLA), rapid prototyping and 3D printing are. If you are a recently graduated psychology major working in the PR department, chances are you do not. A few days ago, I saw a part sitting on the desk of Alpha Engineering Director and Resident Genius (RG) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=528&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>If you are an engineer, you likely know what <a href="http://en.wikipedia.org/wiki/Stereolithography" target="_blank">stereolithography</a> (SLA), rapid prototyping and 3D printing are. If you are a recently graduated psychology major working in the PR department, chances are you do not.</p>
<p>A few days ago, I saw a part sitting on the desk of Alpha Engineering Director and Resident Genius (RG) Stew, and it caught my eye. Plastic rapid prototypes of parts are often created before making the real deal out of steel. Like a printer, SLA works layer by layer, but instead of using ink, it’s done using liquid UV-curable photopolymer, which is basically liquid plastic. Using a computer program you give the machine a blueprint (the “math data” in Stew speak) of what to make. A laser <a href="http://www.youtube.com/watch?v=gA8CTTMBdkE&amp;feature=related" target="_blank">plots the dimensions layer by layer</a>, heating up the plastic (aka curing the photopolymer) and creating a solid version of the 3D form designed in the computer.</p>
<p>Interestingly, on a side note, there is a <a href="http://reprap.org/wiki/Main_Page" target="_blank">whole community of DIY-ers who make 3D printers at home</a>. These self-proclaimed <em>makers</em> are creating everything from door knobs to baby shoes. Currently this involves a little more know-how than Microsoft Word, but in theory someday, anyone may be able to print physical objects from their own computer. It seems like the stuff of the <em>Jetsons</em>, in the future you may be downloading everyday items, like dishes or even washing machine parts, the way you download iTunes. Need a toaster? There’s an app for that.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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			<media:title type="html">alphalissa</media:title>
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		<title>A Little Help Goes a Long Way</title>
		<link>http://nextgenalpha.wordpress.com/2011/02/25/a-little-help-goes-a-long-way/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/02/25/a-little-help-goes-a-long-way/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 16:01:36 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=520</guid>
		<description><![CDATA[As mentioned in November, Alpha worked together with the Livonia AM Rotary Club, the Churchill Rotary Interact Club, and St. Mary Mercy Hospital to contribute supplies in an effort to help Bawock, Cameroon. Dr. Stanley Ngeyi, a Rotarian and Madonna University Professor, regularly visits his home village,  and recently returned to Livonia bringing back with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=520&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>As <a href="http://nextgenalpha.wordpress.com/2010/11/10/help-for-cameroon-shipped-from-livonia/" target="_blank">mentioned in November</a>, Alpha worked together with the Livonia AM Rotary Club, the Churchill Rotary Interact Club, and St. Mary Mercy Hospital to contribute supplies in an effort to help Bawock,  Cameroon. Dr. Stanley Ngeyi, a <a href="http://on.fb.me/9dik7e" target="_blank">Rotarian</a> and <a href="http://bit.ly/ckUx56" target="_blank">Madonna University Professor</a>, regularly visits his home village,  and recently returned to Livonia bringing back with him pictures and stories of success.</p>
<p>Last fall, a container full of medical supplies was shipped from Livonia; it arrived while Dr. Ngeyi was visiting the village over the holidays. The people of Bawock were excited to receive the much needed medicines as well as the gifts of rice and wine from Dr. Stanley.</p>
<p>With Bawock’s medical clinic rebuilt, and their maternity clinic almost completed, it’s amazing to see that a little help can stretch over 6,000 miles from Livonia to Cameroon.</p>
<div id="attachment_521" class="wp-caption alignleft" style="width: 526px"><a href="http://nextgenalpha.files.wordpress.com/2011/02/bawockned1.jpg"><img class="size-large wp-image-521   " title="bawockned1" src="http://nextgenalpha.files.wordpress.com/2011/02/bawockned1.jpg?w=516&#038;h=314" alt="" width="516" height="314" /></a><p class="wp-caption-text">Members of the village receiving medical supplies in front of the new clinic. </p></div>
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			<media:title type="html">alphalissa</media:title>
		</media:content>

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			<media:title type="html">bawockned1</media:title>
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		<title>Over $137,000 in support</title>
		<link>http://nextgenalpha.wordpress.com/2011/02/15/over-137000-in-support/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/02/15/over-137000-in-support/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 16:00:34 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[good]]></category>
		<category><![CDATA[involvement]]></category>
		<category><![CDATA[Livonia Rotary]]></category>
		<category><![CDATA[michigan]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Chamber of Commerce]]></category>
		<category><![CDATA[Fire]]></category>
		<category><![CDATA[Jaycee's]]></category>
		<category><![CDATA[Larry Nehasil]]></category>
		<category><![CDATA[Livonia]]></category>
		<category><![CDATA[Police]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=508</guid>
		<description><![CDATA[We continue to follow the story of Larry Nehasil, the fallen police officer who served Livonia for over 20 years. Larry’s death has been met with an outcry of support for the family and many efforts to show appreciation for Larry as well as our Police force and Firemen. Even weeks after the tragedy, support [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=508&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>We continue to follow the story of <a href="http://nextgenalpha.wordpress.com/2011/01/28/honoring-officer-nehasil/">Larry Nehasil</a>, the fallen police officer who served Livonia for over 20 years.</p>
<p>Larry’s death has been met with an outcry of support for the family and many efforts to show appreciation for Larry as well as our Police force and Firemen. Even weeks after the tragedy, support for the family is still going strong:</p>
<ul>
<li>Last week, a Livonia resident and former classmate of the officer, presented the idea that a <a href="http://www.hometownlife.com/article/20110203/NEWS10/102030597/1027/news10/Livonia+resident+suggests+naming+park+after+officer" target="_blank">park be named after Officer Nehasil</a>.</li>
<li>Last Friday, February 4<sup>th</sup>, the <a href="http://www.livoniajaycees.com/">Livonia Jaycees</a> hosted <a href="http://www.facebook.com/album.php?aid=327866&amp;id=52801192138&amp;ref=mf" target="_blank">an event</a> at One Under Bar and Grill, with all proceeds benefitting the Nehasil Family. It was easy to see the community support from the many attendees to the multitudes of donated silent auction prizes.</li>
<li>Last Saturday, February 12<sup>th</sup>, more than 500 people attended the <em><a href="http://www.facebook.com/event.php?eid=148315265226774" target="_blank">In Memory of a Hero</a></em> benefit for Larry’s family.</li>
<li>This coming Friday, February 18<sup>th</sup>, at the Livonia, Brighton, and Canton <a href="http://www.buffalowildwings.com/" target="_blank">Buffalo Wild Wings</a> 20% of sales from all three stores will be donated to the memorial fund (promotion must be mentioned for donation to be counted).</li>
</ul>
<p>The Larry Nehasil Memorial Fund has over $137,000 in it already, with many more fundraising efforts ongoing.  To get involved, <a href="http://www.alphausa.com/docs/PATROL-PledgeForm.pdf" target="_blank">click here</a>.</p>
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			<media:title type="html">alphalissa</media:title>
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		<title>This is What We Do.</title>
		<link>http://nextgenalpha.wordpress.com/2011/02/09/this-is-what-we-do/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/02/09/this-is-what-we-do/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:43:26 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[adaptation]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[detroit]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[michigan]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA["This is What We Do."]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Chrysler 200]]></category>
		<category><![CDATA[Eminem]]></category>
		<category><![CDATA[Fox Theatre]]></category>
		<category><![CDATA[Imported From Detroit]]></category>
		<category><![CDATA[Motorcity]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=488</guid>
		<description><![CDATA[It’s what we are talking about in this town: Did you see that Chrysler commercial? The “Imported From Detroit” ad has rallied supporters worldwide around our city, its story, its people. Reinvention, a living reality Detroit has become famous for,  is a clearly featured theme of the ad and its focus on Detroit as a gritty [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=488&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em><span style="text-align:center; display: block;"><a href="http://nextgenalpha.wordpress.com/2011/02/09/this-is-what-we-do/"><img src="http://img.youtube.com/vi/SKL254Y_jtc/2.jpg" alt="" /></a></span></em></p>
<p>It’s what we are talking about in this town:</p>
<p><em>Did you see that Chrysler commercial?</em></p>
<p>The “Imported From Detroit” ad has rallied supporters worldwide around our city, its story, its people.</p>
<p>Reinvention, a living reality Detroit has become famous for,  is a clearly featured theme of the ad and its focus on Detroit as a gritty hardworking city&#8211; highlighting our region’s trip to “hell and back.”</p>
<p>The most important and moving aspect of the ad was its focus on Detroit’s talent. It paints a picture of Detroit through its <a href="http://www.freep.com/article/20110208/BUSINESS01/102080380/Chrysler-Super-Bowl-ad-How-came-together" target="_blank">dedicated citizens</a>.  The <a href="http://www.freep.com/article/20110207/ENT03/110207032" target="_blank">stalwart Detroiters</a> you see embellishing the cityscape aren’t make believe. They are a real part of our community, our mission.</p>
<p>Chrysler invested in the two minute, longest-ever SuperBowl ad of course with the intention of selling vehicles. What they ended up doing was telling our story of determination to upwards of 100 million people.  And we are proud.</p>
<p><strong>This is the Motor City. This is what we do. </strong></p>
<p><em><br />
</em></p>
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			<media:title type="html">alphalissa</media:title>
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		<title>Honoring Officer Nehasil</title>
		<link>http://nextgenalpha.wordpress.com/2011/01/28/honoring-officer-nehasil/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/01/28/honoring-officer-nehasil/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 15:00:00 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[challenges]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[good]]></category>
		<category><![CDATA[Livonia Rotary]]></category>
		<category><![CDATA[michigan]]></category>
		<category><![CDATA[Community Support]]></category>
		<category><![CDATA[Fallen Officer]]></category>
		<category><![CDATA[Fire]]></category>
		<category><![CDATA[Larry Nehasil]]></category>
		<category><![CDATA[Livonia]]></category>
		<category><![CDATA[Livonia AM Rotary]]></category>
		<category><![CDATA[Livonia Chamber of Commerce]]></category>
		<category><![CDATA[Police]]></category>

		<guid isPermaLink="false">http://nextgenalpha.wordpress.com/?p=483</guid>
		<description><![CDATA[Last week,  Livonia Police Officer Larry Nehasil was killed in the line of duty, investigating a burglary.  Larry followed a suspect into the backyard, shots were fired, and both officer and suspect were found dead. The loss of Officer Larry Nehasil has struck a heartstring with many in our community, and has reminded us that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=483&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mlive.com/news/detroit/index.ssf/2011/01/livonia_mayor_officer_larry_ne.html" target="_blank">Last week,  Livonia Police Officer Larry Nehasil was killed in the line of duty</a>, investigating a burglary.  Larry followed a suspect into the backyard, shots were fired, and both officer and suspect were found dead.</p>
<p>The loss of Officer Larry Nehasil has struck a heartstring with many in our community, and has reminded us that our police force takes the risk of life for us every time they go to work.</p>
<p>The community has reached out in a multitude of ways offering support to Larry’s family. Read about these heartwarming community efforts in today’s <a href="http://www.hometownlife.com/article/20110127/NEWS10/101270640/Response-to-officer-s-death-8216-heartwarming-" target="_blank">Observer</a>.  Alpha is taking part in the efforts of the <a href="http://www.facebook.com/pages/Livonia-AM-Rotary/145364522166754" target="_blank">Livonia A.M. Rotary</a> and <a href="http://www.livonia.org/" target="_blank">Chamber of Commerce</a>, who have worked together to organize the <em>PATROL for Us </em>(Police Always Taking Risk Of Life for Us)<em> </em>pledge-a-thon challenge. The pledge-a-thon is designed with a snowball effect in mind. Each participating organization impacts the amount the other organizations will donate, growing and growing a larger overall donation (to take part click <a href="http://www.alphausa.com/docs/PATROL-PledgeForm.pdf" target="_blank">here</a>). Some organizations have already stepped up to the challenge. Among the first were <a href="http://www.bowldetroit.com/merri-bowl-lanes.html" target="_blank">Merribowl Lanes</a>,  <a href="http://www.facebook.com/pages/Mid-5-Auto-Supply/126501730721965" target="_blank">Mid-5 Auto Supply</a>, and <a href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;gl=us&amp;g=33427+Plymouth+Road,+Livonia,+MI+48150-1507&amp;q=big+boy+plymouth+livonia&amp;btnG=Search+Maps" target="_blank">Big Boy</a>.  In March, we will be wrapping up the Pledge-a-thon at Merribowl, where they will be hosting an event in support of the Larry Nehasil Memorial Fund.</p>
<p>We encourage you to get involved with these efforts and to keep a look out for more updates!</p>
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		<title>Livonia Change-Makers</title>
		<link>http://nextgenalpha.wordpress.com/2011/01/21/livonia-change-makers/</link>
		<comments>http://nextgenalpha.wordpress.com/2011/01/21/livonia-change-makers/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 18:40:04 +0000</pubDate>
		<dc:creator>Alissa Shelton</dc:creator>
				<category><![CDATA[involvement]]></category>
		<category><![CDATA[michigan]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Angela Hospice]]></category>
		<category><![CDATA[Bill Brown Ford]]></category>
		<category><![CDATA[Dominic Soave]]></category>
		<category><![CDATA[Livonia Chamber of Commerce]]></category>
		<category><![CDATA[Livonia Chamber of Commerce Leadership & Awards Ceremony]]></category>
		<category><![CDATA[Madonna University]]></category>
		<category><![CDATA[Primo’s Pizza]]></category>

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		<description><![CDATA[Last night, Alpha attended the Livonia Chamber of Commerce Leadership &#38; Awards Ceremony. We were introduced to many community change-makers. Awards honored businesses, students, and individuals who contribute in unique ways to better our Livonia community. My favorite quote of the evening was from small business of the year winner, Dominic Soave,  of Primo’s Pizza [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nextgenalpha.wordpress.com&amp;blog=13256366&amp;post=475&amp;subd=nextgenalpha&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Last night, Alpha attended the <a href="http://www.livonia.org/default.asp">Livonia Chamber of Commerce</a> Leadership &amp; Awards Ceremony. We were introduced to many community change-makers. Awards honored businesses, students, and individuals who contribute in unique ways to better our Livonia community.</p>
<p>My favorite quote of the evening was from small business of the year winner, Dominic Soave,  of Primo’s Pizza “I make better pizzas than speeches,” after which he went on to give an entertaining and touching account of all the people that helped contribute to Primo’s success. Other organizations honored were Bill Brown Ford, Madonna University, and Angela Hospice.</p>
<p>As a past honoree and community member, Alpha was happy to be a part of celebrating Livonia, and proud that we have been able to call it home for fifty years.</p>
<p>For a full list of the winners, along with profiles, please see the Chamber’s <a href="http://www.facebook.com/note.php?note_id=10150092859331089">press release</a>.</p>
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